Monthly Archives: September 2011

Innovations in TV: Gotta keep interest somehow!

OK, we’ll be honest.  In my last blog, I showed that TV is still alive, and sort of glossed over the reasons why.  I think it’s high time that we offered some detail.

First off, we have to look at IPTV.  IPTV, Internet protocol television, is essentially an innovation that allows you to access internet media through your HDTV.  Twitter, Pandora, Youtube, and so many other web applications can stream their content to your fancy-pants television.  The best part is, they’re moving slowly to free content as advertising becomes their primary source of revenue.

Now, I can read your minds (believe me, I can).  “Why would I want this when I can access the content when I can use my computer to access the same info?”  The answer is simple: quality.  HDTVs still enjoy an overall higher quality, and since we as a people place higher value on quality, Television has a certain level of safety placed within it.  But how does all this change the world, you ask?  For the same reason that TV changed the world back in the 60’s.

Think about it, back in 1960, John F. Kennedy essentially won the presidential election because of TV.  His more casual, youthful appearance made him simply more appealing than Nixon was, which gave him just that edge he needed.

Seriously, which one would YOU have voted for?

With the new innovations happening now, with higher definition and more media accessibility, our access to information is better than ever before.  Higher quality gives more attractive people a new edge, and is actually starting to replace natural charisma as a driving force… with natural exceptions, of course.

Sorry, Mr. President, no one voted for you for your boyish good looks

In addition, most information can now be accessed with a few clicks of a remote control, all while in the comfort of our couches.  TV is, now more than ever, a lazy man’s dream.

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Fear not! Your TV is safe with me!

See, it's a Lion.  Cause you know, I'm the T-Comm Lion?  Come on now, keep up with it.

Alright, let’s face it.  Technology is always adapting, always evolving.  We’re in a world now where you can watch all of those silly after school shows you know you watched when you were a child.  In fact, I’m sure most of us have done that very thing, all the while shaking our heads and saying “what in the world was I thinking?”

Above: Proof that I have no idea what I was thinking.

So, naturally with all of this new technology that keeps moving, some of us might worry that the television industry, as it were, is on the way out.  After all, new media content is easier to produce than ever before.  Any Joe Schmo can walk outside with a camera and shoot their own entertainment pieces.  With media being so accessible, what use do we have for television, right?  Well, I say, fear not my friends!  Television is alive and well, perhaps even better off than it was ten years ago.  The same new technologies that make media content more accessible also happen to make the more professional content more accessible to people.  While certainly, not as many people are sitting around watching TV, more and more people watch TV on the internet.  This new accessibility has allowed for even more freedom with web content, which in turn has opened the door for the next step in television’s evolution

Americans using Internet based Television

© 2010 Gravity Media

As we can see here, the number of Americans who use IPTV (Internet Protocal Television) has skyrocketed in the last five years.  Back in 2006, the number of people who actually used IPTV was so low that it didn’t even register as a percentage of the U.S. population.  The number has increased exponentially, and even though it still only registers as roughly a percent of the population, the evidence of the trend is staggering.  With this knowledge in tow, industry leaders have been working towards synergistic content, working with websites like Google to make even more accessible content.  This trend has already been seen with IPTV using websites like Pandora and Youtube with the click of a button.

Of course, to even suggest that the use of televisions as regular devices for viewing shows is dying, we only have to look at hard facts to know that this is untrue.  Back in January, Super Bowl XLV broke television viewership records with one hundred eleven million viewers.  This isn’t even taking account the number of people who went to bars to watch the game.  On top of this, many shows still consistently break four to five million viewers in their weekly broadcasts, with the show “America’s got Talent” hitting eleven million viewers last week.  Let’s face it, folks; numbers do not lie.  Television is fine.

With television consistently moving to push forward and advance with technology, it looks like we will be blessed to continue pushing forward with good quality programming (and admittedly some not so good quality programming).  If anyone was worried about the future of television, hopefully their fears can be put to rest.

New Technology and me!

I’ve put a lot of consideration into how technology has affected me.  In a lot of ways, I realize, I’m sort of behind the curve.  In a world where over 50 million+ people own a PS 3, I find myself content with my Playstation 2.  In a lot of ways, realistically, things like ‘the Console Wars’ and the race for new technology haven’t affected me.  My iPod is the same one I had five years ago, and it still serves its base function admirably despite a few quirks.  My Playstation 2 still works fine, and I still get more enjoyment out of reading a good book than sitting around a console mashing buttons.  Naturally, however, there have been changes.  As a proud laptop owner, I am part of the twelve million+ people of the 18-24 age group who use Facebook.  In essence, the way that I socialize with people has drastically changed.  With the ability to communicate with friends several hundred or thousand miles away, my horizons have broadened in ways that even 10 years ago I never would have thought was possible.  So even for those of us who like to stay behind the curve, if only a little bit, technology continues to change who we are.  An interesting thing to note, eh?