Fear not! Your TV is safe with me!

See, it's a Lion.  Cause you know, I'm the T-Comm Lion?  Come on now, keep up with it.

Alright, let’s face it.  Technology is always adapting, always evolving.  We’re in a world now where you can watch all of those silly after school shows you know you watched when you were a child.  In fact, I’m sure most of us have done that very thing, all the while shaking our heads and saying “what in the world was I thinking?”

Above: Proof that I have no idea what I was thinking.

So, naturally with all of this new technology that keeps moving, some of us might worry that the television industry, as it were, is on the way out.  After all, new media content is easier to produce than ever before.  Any Joe Schmo can walk outside with a camera and shoot their own entertainment pieces.  With media being so accessible, what use do we have for television, right?  Well, I say, fear not my friends!  Television is alive and well, perhaps even better off than it was ten years ago.  The same new technologies that make media content more accessible also happen to make the more professional content more accessible to people.  While certainly, not as many people are sitting around watching TV, more and more people watch TV on the internet.  This new accessibility has allowed for even more freedom with web content, which in turn has opened the door for the next step in television’s evolution

Americans using Internet based Television

© 2010 Gravity Media

As we can see here, the number of Americans who use IPTV (Internet Protocal Television) has skyrocketed in the last five years.  Back in 2006, the number of people who actually used IPTV was so low that it didn’t even register as a percentage of the U.S. population.  The number has increased exponentially, and even though it still only registers as roughly a percent of the population, the evidence of the trend is staggering.  With this knowledge in tow, industry leaders have been working towards synergistic content, working with websites like Google to make even more accessible content.  This trend has already been seen with IPTV using websites like Pandora and Youtube with the click of a button.

Of course, to even suggest that the use of televisions as regular devices for viewing shows is dying, we only have to look at hard facts to know that this is untrue.  Back in January, Super Bowl XLV broke television viewership records with one hundred eleven million viewers.  This isn’t even taking account the number of people who went to bars to watch the game.  On top of this, many shows still consistently break four to five million viewers in their weekly broadcasts, with the show “America’s got Talent” hitting eleven million viewers last week.  Let’s face it, folks; numbers do not lie.  Television is fine.

With television consistently moving to push forward and advance with technology, it looks like we will be blessed to continue pushing forward with good quality programming (and admittedly some not so good quality programming).  If anyone was worried about the future of television, hopefully their fears can be put to rest.

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About thetcommlion

I am a telecommunications major at Ball state University, utilizing this blog as a means to study the state of the business and analyze it.

Posted on September 11, 2011, in College. Bookmark the permalink. Leave a comment.

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