The Three Day Blog Blitz: Episode 3: Blitzes of our lives
So if you’ve been following this blog in its short inception, you will recall a post I dropped a month or two ago regarding the current state of television as an industry. Well, as I am a broadcast major with an interest in the future, I’ve decided to devote blog # 10 to the future of this industry. Most people are aware of the current model of television broadcast. A network essentially has to guess what will be popular, and then sends it through various transmission methods, allowing each network to produce one show at a time. This is mitigated a small amount with multiple channels, but the essence remains the same. However, as the Internets popularity continues to exponentially increase, the need for personalized, compelling content continues to grow. One step that has been taken on this path is vocal recognition, what some might see as the next step in the continued evolution of lazy television watching. Through an Xbox download, users will be able to tell their television to change the channel, up the volume, even turn the TV off.
Really, though, the question is this: how is this all new media affecting the industries? Personally, I feel like these changes have been pushing great new changes in the media that will take us to the future, as it were.
This cool video up here kind of helps illustrate my point. For those of you with bad connections (or short attention spans), basically this video lauds the future of the industry being in personalized content. By using A.I. which can study social media trends, television producers can set up personalized content for every user whenever they turn on the TV, instead of the current model that forces us to watch whatever happens to be on. 3-D will also move closer to legitimate prominence, with ESPN showing the World Cup in 3-D this year. Oh, and by the way, Samsung has made a display that allows you to see 3D TV without those stupid glasses.
In a sort of similar vein, Disney and Youtube are now teaming up to provide new content for their users, in an attempt to shore up the weaknesses behind both companies. While it makes sense, unfortunately at this time I don’t have a lot of faith in the particular venture.
Switching gears a bit here, we’re going to talk about music. I’ve been saying it for a long time, but the music industry isn’t dying, the record industry is. Where people claim internet piracy is having a profoundly negative effect, the absolute truth is that in the past 11 years, concert revenue has nearly doubled. Now, instead of record labels, companies like Spotify, which allows users to listen to any song they want for free, are the big thing. The reason why is, of course, exactly what I just stated. Instant, free access, to prerecorded content is preferable, especially when you can control the content that you listen to. For record labels, what this means is that a massive overhaul is going to be necessary. It will start with a major scaling back of their operations. The fact of the matter is that physical music stores just aren’t as popular as they were ten years ago. Because of this, gigantic corporations just won’t work as they did before. The labels need to be prepared to shift their focus as the World does the same. Interestingly, the new model could actually be described pretty simply:
To reiterate, I’m fairly confident that both of these industries are actually in very good positions. Smart people are in place to do great things to push the industries forward, all inevitably in the name of our entertainment. As the years go on, these will continue to improve, and we’ll continue to be treated to great content.